Organic discovery: two reporting periods
A Search Console comparison showing how organic visibility changed between two three-month periods.
Last three months versus previous three months; calendar dates not supplied
The image shows 500 versus 30 clicks and 6K versus 80 impressions. Exact dates, property, implementation history and client approval are not supplied. This is a reporting example, not an independently verified campaign outcome.
- 30 → 500
- Screenshot clicks
- 80 → 6K
- Screenshot impressions
- 3 months
- Each comparison period
Objective & challenge
Understand the signal.
Understand changes in organic discovery without conflating impressions with visits or revenue.
Client industry, publication permission, conversion value and ROAS are not supplied. No assumptions are made about sales, revenue or campaign ownership.
Strategy & implementation context
Recommended analysis: compare query and page performance, review technical changes and account for seasonality. No specific implementation has been verified.
Lesson & recommendation
A fair organic comparison needs explicit dates, comparable periods and context for changes in demand.
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