Work & evidence
The work.
The context. The detail.
Explore reporting references and approved project evidence. Clear sources and honest context come before headline claims.
Reporting referenceGoogle Ads
Inside a Google Ads performance report
Search and Performance Max, viewed through clicks, cost and conversion reporting.
Reporting referenceMeta Ads · Paid Social
Turning Meta ad spend into measurable conversations
A Meta Ads campaign reviewed across multiple reporting windows, with messaging conversations and cost per conversation as the visible performance measures.
Reporting referenceSEO
Organic discovery: two reporting periods
A Search Console comparison showing how organic visibility changed between two three-month periods.
Reporting referenceGoogle Ads
Display placements: quality beyond reach
A closer look at placement-level reporting and why data quality matters.
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