Insights / E-commerce Growth
Before scaling ad spend, check the foundation
A practical framework for connecting your store, campaigns and measurement.
By Timi Adams · 4 November 2026
Start with the destination
Review the mobile journey from landing page to checkout. Clear product information, predictable navigation and a usable purchase path matter before increasing traffic.
Define the action that matters
Confirm which actions each platform counts as conversions. A lead, add-to-cart and completed purchase are different signals. Validate events with test activity, without mixing tests into production results.
Read channels in context
Platform attribution windows differ. Compare results against business reporting, document assumptions and make incremental budget decisions rather than relying on a single dashboard.
